{"id":63,"date":"2019-10-01T23:00:46","date_gmt":"2019-10-01T23:00:46","guid":{"rendered":"http:\/\/roaringriptide.com\/?page_id=63"},"modified":"2026-02-20T17:14:45","modified_gmt":"2026-02-20T17:14:45","slug":"roaring-riptides-rebranding-guide","status":"publish","type":"page","link":"http:\/\/roaringriptide.com\/index.php\/roaring-riptides-rebranding-guide\/","title":{"rendered":"Revamp of Imagery and Branding"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Roaring Riptide&#8217;s Rebranding Process From Start to Finish<\/h2>\n\n\n\n<p class=\"has-normal-font-size\">Are you a rookie team that is looking to find its identity? Or perhaps you\u2019re a veteran team that is just looking to refine its image. If so, you should check out Roaring Riptide\u2019s (Re)Branding Guide!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Branding Means for a FIRST Team<\/h3>\n\n\n\n<p class=\"has-normal-font-size\">In this document, we discuss the importance of having a positive team image as well as the (for the most part) small changes our team made in the 2018 season to allow us to earn the Imagery Award at the Orlando and South Florida Regionals!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"802\" src=\"https:\/\/i0.wp.com\/roaringriptide.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-01-at-6.58.54-PM.png?resize=672%2C802&#038;ssl=1\" alt=\"\" class=\"wp-image-64\" srcset=\"https:\/\/i0.wp.com\/roaringriptide.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-01-at-6.58.54-PM.png?w=672 672w, https:\/\/i0.wp.com\/roaringriptide.com\/wp-content\/uploads\/2019\/10\/Screen-Shot-2019-10-01-at-6.58.54-PM.png?resize=251%2C300 251w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><figcaption class=\"wp-element-caption\">Roaring Riptide&#8217;s Rebranding Guide Doc<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"is-style-outline aligncenter wp-block-button is-style-outline--1\"><a class=\"wp-block-button__link has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/docs.google.com\/document\/d\/1W4nexhLkZhqSOfcso2rX6JZgshTtOIpJ5vckhoQFT0M\/edit?usp=sharing\"><strong>Please Click HERE to Access our [Re]Branding Guide<\/strong><\/a><\/div>\n\n\n\n<p class=\"\">In the 2025 Season, Roaring Riptide reviewed their branding guidelines and determined their colors were not fully in compliance with web accessibility guidelines. Based on this, students decided to work on this issue with a mentor to learn more about how to fix these errors for future compliance. We are a student-led team.  While we know we are still working on this and this will all be a work in progress to fully update our website and all materials, we appreciate your patience! <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"900\" src=\"https:\/\/i0.wp.com\/roaringriptide.com\/wp-content\/uploads\/2026\/02\/RR-New-Branding-Logo-2025.jpg?resize=943%2C900&#038;ssl=1\" alt=\"2025 Roaring Riptide Logo - Updated for Color\/Contrast - Shows a circular logo in red with a black swimmer and waves in the background. The text on the logo reads Roaring Riptide - 4118.\" class=\"wp-image-1165\" srcset=\"https:\/\/i0.wp.com\/roaringriptide.com\/wp-content\/uploads\/2026\/02\/RR-New-Branding-Logo-2025.jpg?w=943 943w, https:\/\/i0.wp.com\/roaringriptide.com\/wp-content\/uploads\/2026\/02\/RR-New-Branding-Logo-2025.jpg?resize=300%2C286 300w, https:\/\/i0.wp.com\/roaringriptide.com\/wp-content\/uploads\/2026\/02\/RR-New-Branding-Logo-2025.jpg?resize=768%2C733 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Roaring Riptide&#8217;s Rebranding Process From Start to Finish Are you a rookie team that is looking to find its identity? Or perhaps you\u2019re a veteran team that is just looking to refine its image. If so, you should check out Roaring Riptide\u2019s (Re)Branding Guide! What Branding Means for a FIRST Team In this document, we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/roaringriptide.com\/index.php\/wp-json\/wp\/v2\/pages\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/roaringriptide.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/roaringriptide.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/roaringriptide.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/roaringriptide.com\/index.php\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":5,"href":"http:\/\/roaringriptide.com\/index.php\/wp-json\/wp\/v2\/pages\/63\/revisions"}],"predecessor-version":[{"id":1167,"href":"http:\/\/roaringriptide.com\/index.php\/wp-json\/wp\/v2\/pages\/63\/revisions\/1167"}],"wp:attachment":[{"href":"http:\/\/roaringriptide.com\/index.php\/wp-json\/wp\/v2\/media?parent=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}