Roaring Riptide’s Rebranding Process From Start to Finish
Are you a rookie team that is looking to find its identity? Or perhaps you’re a veteran team that is just looking to refine its image. If so, you should check out Roaring Riptide’s (Re)Branding Guide!
What Branding Means for a FIRST Team
In this document, we discuss the importance of having a positive team image as well as the (for the most part) small changes our team made in the 2018 season to allow us to earn the Imagery Award at the Orlando and South Florida Regionals!
In the 2025 Season, Roaring Riptide reviewed their branding guidelines and determined their colors were not fully in compliance with web accessibility guidelines. Based on this, students decided to work on this issue with a mentor to learn more about how to fix these errors for future compliance. We are a student-led team. While we know we are still working on this and this will all be a work in progress to fully update our website and all materials, we appreciate your patience!
